Emotion-Driven Drink Packaging
Role: Senior Graphic Designer
Client: Personal Project
Year: 2024
Scope: Packaging, illustration
The Challenge
The challenge was both to create a fake brand and then once decided, to translate abstract emotions into a cohesive packaging system. Each flavor needed to feel visually distinct while still belonging to the same brand, balancing expressive design with consistency across the product line.
My Role
Developed a bold, illustration-driven visual system that uses color, form, and composition to represent different moods. Each design explores a unique emotional tone through layered graphics and vibrant palettes, while maintaining consistent structure across packaging.
This approach allowed the brand to feel energetic and playful, while still functioning as a unified product line on shelf.
Outcome
The result is a visually engaging packaging system that transforms mood into a tangible brand experience. The project demonstrates the ability to translate abstract ideas into clear, scalable design solutions. Each illustration relates to the feeling or emotion that the drink aims to create for the buyer. I am really happy with this project and how it turned out.
