Wilmer Digital Design
Role: Graphic Designer
Client: Wilmer Eye Institute
Year: 2021-2023
Scope: Digital ads, email, postcards
The Challenge
The challenge was designing within a highly structured and recognizable brand while ensuring the content remained engaging and easy to understand. Healthcare messaging can often feel dense or overly clinical, so the work needed to simplify information without losing accuracy or authority.
My Role
I focused on creating clean, structured layouts that emphasized readability and hierarchy. Typography, spacing, and color were used intentionally to guide users through the content and highlight key information.
Outcome
The final work resulted in a cohesive set of assets that supported Wilmer Eye Institute’s outreach efforts over the course of 3 years while maintaining a strong and consistent brand presence. The designs improved clarity and usability, helping communicate important information in a way that felt both accessible and credible.
