Women’s Bond Club Updated Brand & Digital Campaign
Role: Senior Graphic Designer
Client: Women’s Bond Club
Year: 2024
Scope: Campaign, digital, web, app design
The Challenge
Women’s Bond Club needed a refreshed visual approach to support a community-centered initiative focused on connection and engagement. The challenge was updating both the brand and website within the constraints of a limited CMS platform (iMIS), while ensuring the design remained approachable, inclusive, and cohesive across multiple digital and promotional touch points. After the website refresh, the next project was to introduce WBC Connect, a third party app where users could join and interact.
My Role
I designed a new look and feel for the brand, which then included a website refresh along with campaign and digital assets that helped bring the Women’s Bond Club identity to life across multiple touch points. My work focused on creating a cohesive visual system that balanced clarity, consistency, and a more approachable, community-driven tone. After the website launch, my next role was to help with both promotion and implementation of WBC Connect.
Approach
Because the initiative centered around connection and community, I focused on creating designs that felt warm, approachable, and easy to engage with. I used consistent layout patterns, clear hierarchy, and intentional spacing to ensure content remained structured and easy to follow, while also maintaining a softer and more inviting visual tone.
The system was designed to be flexible across formats, allowing the identity to remain recognizable while adapting to different types of content and messaging.
Campaign Rollout
Website refresh
Social ads
App design and customization
Email designs
WBC Connect App
WBC Connect is a Women’s Bond Club initiative centered around building connection and community through a cohesive digital experience.
I led the implementation of the third party app through the third-party Clowder, while also being involved with Cvent (an event planner meant to connect with the app to promote events for users). Outside of the app launch, I worked with the WBC team to create marketing materials to promote the app launch, which included social media ads, email designs, and website banners.
Outcome
The final outcome improved both usability and visual consistency. Clearer hierarchy, more structured layouts, and a unified design system made the experience easier to navigate and more intuitive for users, while also giving the brand a more modern and cohesive presence.
