Eversense Integrated Brand Campaign
Role: Graphic Designer
Client: Ascensia
Year: 2021
Scope: Campaign, print, outdoor, product packaging
The Challenge
The biggest challenge was combining the clinical accuracy of the brand with human-centered storytelling. Ascensia, the marketer and distributor of Eversense (an implantable CGM system with a sensor placed under the skin) wanted to create a campaign to promote their new product.
The goal was to differentiate from traditional CGMs in the market, create visuals that felt more human focused vs clinical, and stay consistent with their new branding.
My Role
Contributed to the design and execution of a multi-channel campaign for Eversense, creating digital assets, website design, and product packaging that worked cohesively across touch points. My role focused on translating complex medical information into clear, user-friendly visuals, while maintaining a consistent and scalable visual system.
Approach
Because this campaign needed to perform across many touchpoints, we focused on creating a flexible system that balanced brand consistency with format-specific needs — using clear visual hierarchy, scalable messaging, and consistent styling to ensure the campaign remained recognizable whether seen on a bus, in print, or on social media.
Campaign Rollout
Web design
Social media ads
Trifold brochure
Product demo box design
Infographic
Case studies
Outcome
The campaign successfully gave Luminis Health a unified visual presence across outdoor, print, and digital media. By carrying one central message across many formats, the work helped support the rollout of the newly combined brand.