More, Together Campaign
Role: Graphic Designer
Client: Luminis Health
Year: 2021
Scope: Campaign, print, outdoor, digital
The Challenge
The new Luminis Health brand needed a campaign that could introduce the merged health system in a clear, trustworthy, and memorable way. The work had to communicate unity while also functioning across a wide range of formats, from large-scale outdoor placements to smaller digital and print pieces.
My Role
Designed campaign assets across multiple channels, helping translate the “more…together” concept into a cohesive visual system. Helped the copywriter to create engaging and catchy phrases for the campaign. Work included adapting the campaign across billboards, bus wraps, bus shelter ads, magazine covers, postcards, and social/display ads.
Approach
Because this campaign needed to perform across many touchpoints, we focused on creating a flexible system that balanced brand consistency with format-specific needs — using clear visual hierarchy, scalable messaging, and consistent styling to ensure the campaign remained recognizable whether seen on a bus, in print, or on social media.
Campaign Rollout
Billboard ads
Social and display ads
Magazine covers and full page ads
Bus wrap
Bus shelter ads
Postcard
Outcome
The campaign successfully gave Luminis Health a unified visual presence across outdoor, print, and digital media. By carrying one central message across many formats, the work helped support the rollout of the newly combined brand.
